Post by ShapanMBV on Nov 9, 2023 6:49:52 GMT
All beauty brands can take advantage of these advantages, both small and large brands. To date, beauty brands represent 38% of total posts. In particular, 26% of retail brands, followed by 21% of luxury brands. Finally, brands that use this Instagram feature saw their consumers increase by 72% in 2019. beauty ecommerce social media AR/VR technologies We must start from the assumption that the consumer has changed. The consumer wants to interact directly with the brand. And this is precisely where augmented reality and virtual reality technologies come into play. In fact, experimental technology, such as facial mapping via smartphone, will increasingly become a trend in the cosmetics and beauty sector.
As well as AI-powered virtual cosmetic assistants that can identify skin type, ethnicity and other key points to match and suggest products, showing consumers exactly how the product will look on them, in AR or VR. In the cosmetics and beauty sector, AR/VR technologies are very recent, they were introduced in 2018. Major brands such as L'Oréal are investing heavily in this web designs and development service technology, this is because they have understood that offering an interactive shopping experience increases consumers' propensity to purchase. The objective is therefore to personalize the offer and increasingly listen to the needs of such a "difficult" consumer as the current one. Many brands, such as L'Oréal, Yves Rocher, Rimmel London, but also retailers such as Sephora, are investing in AR Apps.
These apps allow, through augmented reality, to provide real-time solutions to consumers, but not only this. They also provide consumer-tailored solutions. These technologies allow you to provide additional information to the product, giving storytelling to the consumer. It therefore becomes the central element of customization. An example? L'Oréal has created the YouCam Makeup app, where not only can the consumer try different make-up looks, but they are able to provide a detailed analysis of the skin of those who are using the app, so as to be able to provide solutions and advice appropriate to the person.
As well as AI-powered virtual cosmetic assistants that can identify skin type, ethnicity and other key points to match and suggest products, showing consumers exactly how the product will look on them, in AR or VR. In the cosmetics and beauty sector, AR/VR technologies are very recent, they were introduced in 2018. Major brands such as L'Oréal are investing heavily in this web designs and development service technology, this is because they have understood that offering an interactive shopping experience increases consumers' propensity to purchase. The objective is therefore to personalize the offer and increasingly listen to the needs of such a "difficult" consumer as the current one. Many brands, such as L'Oréal, Yves Rocher, Rimmel London, but also retailers such as Sephora, are investing in AR Apps.
These apps allow, through augmented reality, to provide real-time solutions to consumers, but not only this. They also provide consumer-tailored solutions. These technologies allow you to provide additional information to the product, giving storytelling to the consumer. It therefore becomes the central element of customization. An example? L'Oréal has created the YouCam Makeup app, where not only can the consumer try different make-up looks, but they are able to provide a detailed analysis of the skin of those who are using the app, so as to be able to provide solutions and advice appropriate to the person.